The short answer
Is Shortener.dev a good Dub.co alternative?
Shortener.dev covers the link features most teams use from Dub (branded domains, click analytics, UTM parameters, expiration, passwords, device and geo targeting) and keeps every link option available on every plan. Paid plans start at $29 a month, and there is a one-time lifetime option.
When Dub.co may fit better: You need conversion attribution or an affiliate program built into your link tool.
Side-by-side
Shortener.dev vs Dub.co: feature comparison
Dub.co details are based on its public product and pricing pages and can change. Availability and limits depend on the plan.
| Capability | Shortener.dev | Dub.co |
|---|---|---|
| Pricing | From $29 a month, or $149 one-time | Free plan, paid tiers |
| Free plan | 10 links with 7 days of analytics | Yes |
| Custom domains | 1 to 10 branded domains, by plan | Yes |
| Click analytics | Country, city, referrer, browser, OS and device, 7 to 90 days by plan | Yes |
| Device and geo targeting | iOS, Android and per-country destinations on every plan | Yes, on paid plans |
| Expiration and passwords | Both, on every plan | Yes, on paid plans |
| Social preview cards | Custom title, description and image per link | Yes |
| REST API | OpenAPI-documented API on paid plans | Yes |
| Hosting | Managed, on Cloudflare’s global network | Managed SaaS or self-hosted |
Cost & adoption
Pricing and ease of use
Shortener.dev is free for 10 links. Paid plans start at $29 a month for 1,000 links, three custom domains, click reports and API access, and a one-time $149 lifetime deal is available. Clicks are unlimited on every plan, and every link option is included.
Before you commit
- Self-hosting Dub requires running several services; compare that effort with a managed plan.
- Check where each plan’s targeting features start.
Next step
Try it on your own links.
Create a free account, add a few links from Dub.co, and compare the analytics side by side before you move everything.
Product descriptions reflect publicly available positioning; capabilities and pricing may change. Check each provider’s current documentation before making a purchase decision. Visit Dub.co