The short answer
Is Shortener.dev a good Rebrandly alternative?
Shortener.dev covers the link features most teams use from Rebrandly (branded domains, click analytics, UTM parameters, expiration, passwords, device and geo targeting) and keeps every link option available on every plan. Paid plans start at $29 a month, and there is a one-time lifetime option.
When Rebrandly may fit better: You manage many branded domains and want to register them through the same vendor.
Side-by-side
Shortener.dev vs Rebrandly: feature comparison
Rebrandly details are based on its public product and pricing pages and can change. Availability and limits depend on the plan.
| Capability | Shortener.dev | Rebrandly |
|---|---|---|
| Pricing | From $29 a month, or $149 one-time | Free plan, paid tiers |
| Free plan | 10 links with 7 days of analytics | Yes, limited links |
| Custom domains | 1 to 10 branded domains, by plan | Yes, central to the product |
| Click analytics | Country, city, referrer, browser, OS and device, 7 to 90 days by plan | Yes |
| Device and geo targeting | iOS, Android and per-country destinations on every plan | Check plan |
| Expiration and passwords | Both, on every plan | Check plan |
| Social preview cards | Custom title, description and image per link | See their docs |
| REST API | OpenAPI-documented API on paid plans | Yes |
| Hosting | Managed, on Cloudflare’s global network | Managed SaaS |
Cost & adoption
Pricing and ease of use
Shortener.dev is free for 10 links. Paid plans start at $29 a month for 1,000 links, three custom domains, click reports and API access, and a one-time $149 lifetime deal is available. Clicks are unlimited on every plan, and every link option is included.
Before you commit
- Compare how many custom domains each plan includes against the domains you already own.
- Check the click-history retention on the plan you would pick.
Next step
Try it on your own links.
Create a free account, add a few links from Rebrandly, and compare the analytics side by side before you move everything.
Product descriptions reflect publicly available positioning; capabilities and pricing may change. Check each provider’s current documentation before making a purchase decision. Visit Rebrandly