The short answer
Is Shortener.dev a good Short.io alternative?
Shortener.dev covers the link features most teams use from Short.io (branded domains, click analytics, UTM parameters, expiration, passwords, device and geo targeting) and keeps every link option available on every plan. Paid plans start at $29 a month, and there is a one-time lifetime option.
When Short.io may fit better: You want a free plan on your own domain from day one.
Side-by-side
Shortener.dev vs Short.io: feature comparison
Short.io details are based on its public product and pricing pages and can change. Availability and limits depend on the plan.
| Capability | Shortener.dev | Short.io |
|---|---|---|
| Pricing | From $29 a month, or $149 one-time | Free plan, paid tiers |
| Free plan | 10 links with 7 days of analytics | Yes, on a custom domain |
| Custom domains | 1 to 10 branded domains, by plan | Yes, multiple domains |
| Click analytics | Country, city, referrer, browser, OS and device, 7 to 90 days by plan | Yes |
| Device and geo targeting | iOS, Android and per-country destinations on every plan | Yes, device and geo |
| Expiration and passwords | Both, on every plan | Yes, on paid plans |
| Social preview cards | Custom title, description and image per link | See their docs |
| REST API | OpenAPI-documented API on paid plans | Yes |
| Hosting | Managed, on Cloudflare’s global network | Managed SaaS |
Cost & adoption
Pricing and ease of use
Shortener.dev is free for 10 links. Paid plans start at $29 a month for 1,000 links, three custom domains, click reports and API access, and a one-time $149 lifetime deal is available. Clicks are unlimited on every plan, and every link option is included.
Before you commit
- Compare the monthly link limits on the plan you need; both products count new links per month.
- Check which integrations you rely on, since Short.io has a broader integration list.
Next step
Try it on your own links.
Create a free account, add a few links from Short.io, and compare the analytics side by side before you move everything.
Product descriptions reflect publicly available positioning; capabilities and pricing may change. Check each provider’s current documentation before making a purchase decision. Visit Short.io

